Overview

  District 1010 TfL Information Sheet Number 1

For more information go to www.thanksforlife1010.org

 

The Thanks for Life Project - Overview

[An RIBI-based project]

1. The Main Aims

  • Raise £1m for Polio Eradication through the “Thanks for Life” initiative
  • Maximise public awareness of the Rotary Polio campaign, the Gates Challenge and Rotary in general
  • Increase membership
  • Organise a co-ordinated campaign, working towards February 23rd 2010, Rotary Day, and the period around it [February 20 – 28th]
  • Clubs in District 1010 to contribute towards meeting the overall objectives by:

§         Organising Polio Eradication fundraising event(s) in local community

§         Obtaining wide-ranging media coverage

§         Organising a “Window on the World of Rotary” week

2. The Linked Initiatives - There are a number of initiatives that support the “Thanks for Life” campaign:

2.1 Thanks for Life:

  • Linking with local schools for awareness-raising of the Polio campaign
  • Linking with local schools for fund generation initiatives
  • Interaction with parents - Rotary membership potential
  • Involve / establish Interact Clubs
  • Involve / establish Rotaract Clubs

2.2 Rotary National Immunisation Days:

  • Organise a specific NID project
  • Maximise PR opportunities
  • Support with production of background material to publicise the campaign

2.3 Windows of Opportunity:

  • Every Club (or group of Clubs) to utilise an empty shop window, or suitable public venue, to showcase Rotary and in particular the Polio Eradication campaign
  • Interact with shoppers
  • Publicise local Polio events - schools etc.

2.4 Maximise PR opportunities:

  • Showcase Rotary in general
  • Multi-faceted media ‘blitz' at local, zone and District levels
  • Opportunity to attract new members

2.5 Business involvement:

  • Engage with local business community to generate funding and heighten profile
  • Maximise PR opportunities

Contacts in District 1010

 

Foundation Policy - Stephen Chorley – District Foundation Chairman

P: 01383 823578

E: stephen.chorley@rotary1010.co.uk

End Polio Now Information - Lara Anderson – District End Polio Now Officer

B: 01779 472721

P: 01358 723745

E: lara.anderson@rotary1010.co.uk

Thanks for Life Strategy - John Minhinick – District Projects Coordinator (Foundation)

P: 01383 860145

E: john.minhinick@rotary1010.co.uk

Marketing & PR Support - James Martin – District Communications Chairman

B: 01463 667520

P: 01463 783860

E: james.martin@rotary1010.co.uk

 

“Thanks for Life” Information Sheets:

TfL1 - Thanks for Life Project - Overview

TfL2 - Polio

TfL3 - Meeting the Bill & Melinda Gates Challenge

TfL4 - Promoting Rotary

TfL5 - Window on the World of Rotary Week

TfL6 - Suggested Actions

TfL7 - Purple Pinkie Project